Today we are going to look at the Nokia Corporation’s logo as a case study. Nokia is already well-known for its mobile and network equipments technology, but most of us don’t know how the company and its logo evolved.
Nokia Company logo. Founded in Tampere in 1865, incorporated in Nokia in 1871.
In 1898, Eduard Polón founded the Finnish Rubber Works, which later became Nokia’s
rubber business. The new company tried producing many products like papers, bicycle, car
tires, footwear, communication cables, electricity generation machineries, televisions,
aluminum, capacitors, and lot more.
Nokia Company logo from 1965.
In 1967, three companies, which were jointly owned since 1922 by Nokia, officially merged and created Nokia Corporation. The three companies were Nokia Ab, Finnish Cable Works, and Finnish Rubber Works.
After the merger, Nokia Corporation adopted the logo which was all black rounded shape emblem, in which “Nokia” was written in white.
The Nokia Corporation “arrows” logo, used before the “Connecting People”logo. Used from 1967 until 1991.
At the start of its telecommunication equipment manufacturing, Nokia adopted the logo which was quite similar to the current one, but with the light blue color and the arrow like shape pointing upward. Arrow in the logo represents the Nokia’s progress and advancement in the telecommunication industry.
Nokia introduced its“Connecting People”advertising slogan, coined by Ove Strandberg and used since 1992.This earlier version of the slogan used Times Roman SC(Small Caps) font.
Nokia’s current logo used since 2006, with the redesigned “Connecting People” slogan.This slogan originally used Nokia’s proprietary ‘Nokia Sans’ font, designed by Erik Spiekermann. This was replaced in 2011 with the ‘Nokia Pure’ font designed by Dalton Maag.