Why Your Home-made Website Won’t Cut It Any more…..

Research released recently shows that Australians are buying online, and they are buying a lot.

A recent eCommerce Report forecasts that online sales in Australia will grow from $27 billion in 2010 to an expected $37.1 billion in 2013 (eCommerceReport.com.au)

Other interesting findings include:-

  • Retail spending via the Internet grew 26% to hit $12.3 billion in the year ending October 2012 (NAB Retail Sales Index 2012)
  • The Internet is being used for shopping by two thirds of consumers.
  • People believe they get a better deal when they shop online. 

If these statistics don’t make you want to re-evaluate your e-commerce effects, or perhaps plan a redesign- they should!

A well designed and well organised website, with a back-end that functions correctly along with a shopping cart that makes buying online as easy as possible can do wonders for your bottom line.

In the past, building a quality e-commerce website was an expensive task. You had to hire a professional to do it. Today businesses can use any number of open-source platforms to build a relatively inexpensive e-commerce site.

Just because you can do it yourself, should you? The answer is simply- NO.

Your website is too critical to your business not to get it right.

The cookie-cutter website that you could get for $1000 or less, are OK for a kid with a blog or a pizza shop wanting to put their menu and phone number online but for most businesses they just look generic and cheap.

The problem with cheap, template websites: They look like every other cheap website, and that cheapens your brand. It makes you look like you don’t take your marketing and message seriously.

A customer website design is always going to cost more, but the results are far better then you can get from a generic template: a site that has been designed with your business goals and target market in mind.

If you want to be in business, then you need to be online.

Why Your Business Facebook Page Is Not Enough

Facebook is easily the most popular social networking website with a staggering 1 in 10 humans on earth having a Facebook account! Obviously many businesses want to reach that valuable customer base and have set-up a Facebook business page. With these business branded Facebook pages having the potential to attract many ‘likers’.

If you target market or customers are on Facebook  obviously you need to be there as well, just don’t make the mistake of using your Facebook page as your website simple because it is popular and free.

You don’t own your Facebook Page

Facebook is owned by Mark Zuckerberg and the companies shareholders. Facebook also has a nasty habit of changing things around all the time, not just the visual appearance but also the rules on how you can promote your business. Don’t fall into the trap of allowing another company to dictate how you do business.

Owning your own piece of the Net

Your best bet is to buy a domain and get your own web hosting so you can set up your primary online presence. By doing this you can also have your own professional email address i.e. you@yourdomain.com

By using your website as your online marketing  focal point you will be able to build a prospect list in the form of opt-in email subscribers, connect with all potential and current customers regardless if they use social networking sites or not.

In Summary

Your website is all about YOU and YOUR BRAND, it has your branding, your market positioning and when people are on your website that’s all they see, and that’s all you want them to see! Also, not everyone uses Facebook, yes they do have one billion active users but that’s not everyone, and not everyone wants to do business on Facebook or learn about a business on Facebook. Finally your website is focused on your calls to action, Facebook isn’t. On your website you get to dictate what people do, by setting up scenarios that they can possibly flow through that end in a result you want, whether that be buying a product or service, signing up for a newsletter or generating a lead, you can’t do that all the time on Facebook.

Send us an email so we can build your online presence.

The Difference between Web Designers and Web Developers

Most people use the terms ‘web designer’ and ‘web developer’ as if they are the same, though if you are looking to have a website created for your business you need to know the difference.

Web Designers– is generally graphic design trained and focuses on how a website will look and how a visitor may interact with it. Good web designers (like we have here at Savvy Web Studio) know how to put together the principals of design onto the web to create a visually stunning site. They also understand usability and how to create a website that visitors are easily able to navigate around.

Web Developers– create the back-end of the website, the programming and interactions of the web pages.The back end is the area of the site that isn’t seen by visitors, but which does the work required in order to present the right information in the correct format to the visitors. A web developer will focus on how the websites works. Good web developers know programming and scripts such as PHP and JavaScipt. We understand how how to create a web form that works and ensures a website runs smooth and effectively.

The web designers are Savvy Web Studio know basic JavaScript and HTML and our developers know the importance of a well designed website. Our web developers ensure your website is effectively coded for accessibility and compatibility across the major web browsers.

web-designer-web-developer-newcastle

A professional web team (like we have here at Savvy Web Studio) can make the website function fast and proficiently with good constancy. It is found to be far more efficient when the design and development is carried out at the same time by the one team. The advantages of having both parties involved together will add to the website’s aesthetic look and flow as well as lowering your costs.

Contact us today for a free quote

Why Your Business Needs A Website

One of the greatest parts of having a website for your business is that once you invest in it, it is yours forever and it continues to marketing for you. When you advertising in a newspaper or a local directory you will only see a return on your investment while the ad is in print, but with a website it is open to your customers 24/7 and is able to market your business until the end of time.

When you get a website it allows anyone in the world to find your business. it you sell a product that can be sold online you can dramatically increase you customer base by having an online store.

Another benefit of having a website is that you can improve your customer satisfaction, you can do this by having a question and answer section on your website or a forum where users can ask questions.

With 93% of business purchasing decisions starting with a search engine, this means that if you do not have a website you can only sell to 7% of the market! To be able to gain new customers you will need to understand where your potential clients go to look for new suppliers and to conduct research. A well though out, professionally designed website also gives a professional appearance and allows potential clients to be able to find you easily. It conveys a sense of stability. They can also read more about your business, what products opr services you provide and even answer any questions they may have.

A website also ensures that if people ‘Google’ your business to find out more about you, your website will come up, and while it is true that you may also appear if you have a listing in a directory such as Yellow Pages ( along with your competitors) having a website ensure that you do not leave it to chance.

Another benefit of a website is the amount of space you have compared to a printed ad for example. on your website you can market all your services or products, announce events or promotions, display product information, show maps, post client testimonials and industry awards- anything you think will help potential clients feel secure in doing business with you.

A website can also be great for word of mouth marketing, it is easy for people to share your web site address in an email or via social media where your business card or brochure is not available.

Keep ahead of the competition- people use the internet to research verything from pre-schools, restaurants to limousine services. if your sompetition has a website and are only a click away, who do you think will get the first opportunity to serve that potential client?

A website also helps to secure your brand, having your business name as your domain has many benefits but also ensures your competition cannot use it.

A website has many benefits to a business, please contact us to discuss your needs.