Research released recently shows that Australians are buying online, and they are buying a lot.
A recent eCommerce Report forecasts that online sales in Australia will grow from $27 billion in 2010 to an expected $37.1 billion in 2013 (eCommerceReport.com.au)
Other interesting findings include:-
- Retail spending via the Internet grew 26% to hit $12.3 billion in the year ending October 2012 (NAB Retail Sales Index 2012)
- The Internet is being used for shopping by two thirds of consumers.
- People believe they get a better deal when they shop online.
If these statistics don’t make you want to re-evaluate your e-commerce effects, or perhaps plan a redesign- they should!
A well designed and well organised website, with a back-end that functions correctly along with a shopping cart that makes buying online as easy as possible can do wonders for your bottom line.
In the past, building a quality e-commerce website was an expensive task. You had to hire a professional to do it. Today businesses can use any number of open-source platforms to build a relatively inexpensive e-commerce site.
Just because you can do it yourself, should you? The answer is simply- NO.
Your website is too critical to your business not to get it right.
The cookie-cutter website that you could get for $1000 or less, are OK for a kid with a blog or a pizza shop wanting to put their menu and phone number online but for most businesses they just look generic and cheap.
The problem with cheap, template websites: They look like every other cheap website, and that cheapens your brand. It makes you look like you don’t take your marketing and message seriously.
A customer website design is always going to cost more, but the results are far better then you can get from a generic template: a site that has been designed with your business goals and target market in mind.
If you want to be in business, then you need to be online.