Top 10 Website Mistakes To Avoid

Many websites have mistakes that can dramatically impact on their effectiveness. At best your website has 6 seconds to capture the interest of the viewer.

We’ve complied a list of our top 10 mistakes and how you can avoid them. While some of these mistakes merely result in irritation, others will inhibit or prevent visitors to your site from accessing the material or functions that you have included on your website.

1. “Welcome to our website” or “Click to enter site”

Don’t waste your homepage with a click to enter site or by welcoming the visitor to your website. Instead, give them a solution to their problem. That’s why they are on your website to begin with, so reward them with useful, relevant content.

2. Hard-to-find Contact Information

If your website is used to sell services or products your contact information must be clear and easy to find. For small and medium businesses this is vital as your contact information provides a link to reality, that gives customers confidence that they are dealing with a real business not a scammer.

3. Audio

Audio should be used sparingly on any website and it should never auto play. Sites that use audio well require the user to click a play icon.

4. Search Engine Unfriendly

While having a search engine friendly website won’t guarantee you high rankings on a search engine ( that is a discipline called Search Engine Optimisation) there is no excuse not to do the basics. Basic search engine optimisation includes a site map, concise and relevant content, use of standard mark-up tags, the use of alt tags as well as meta tags such as keywords and a description.

5. Out dated technology

If your website is built on Flash there is a 99% chance that is is hindering your business. Google has difficulty indexing Flash websites, which means you wont appear high on search results. Also, Flash is incompatible with smart phones and tablets.

6. Less is more

Are visitors quickly able to identify your products and services? Can they easily find the information they are looking for? A professionally designed well-structured and organised website with clear and up to date information, including an attractive balance of white space, will win over your visitors and help increase conversions.

7. Pop-up windows

Unless you have a very good reason, avoid pop-up windows. They irritate users and many browsers block them.

8. Slow load time

Web visitors are notoriously impatient and will leave your site if it takes to long to load. A good website will load in no more than a few seconds. Reasons for slow loading pages often include overloading a site with pointless graphics and hosting factors such as using overseas hosting companies.

9. Poor navigation

Navigation through your site should be intuitive. Your navigation should be organised and presented in a manner consistent with accepted web conventions. Stick to standard techniques and standard locations for navigation elements.

10. Relevant information

We all know how irritating it is when we visit a restaurants website and find that they don’t have their menu available to view, or they have it in a format that is difficult to navigate on your mobile phone. Then you get to the restaurant and discover that they haven’t updated the online menu for years.

It is vital your website has relevant information that is kept up to date or you run the risk of alienating your customers.

Web design trends come and go but one thing always in your control is an up to date and functional website. If you don’t know where to start or you feel a little overwhelmed with your website, get in touch with a web developer from Savvy Web Studio.

Why You Should Hire A Professional Web Designer/Developer

A professional web designer can create you a beautiful websites that compliments your business and adds value to your marketing efforts. If you think you can not afford a professional web designer, the truth is you can’t afford not to have your website professionally designed. Settling for a cheap website or choosing to build your own website can only hurt your business in the long run.

Just like you know your business best, a professional web design business know what you need in a business website. A professional web designer will apply graphic design principals to the web in a visually appealing way. The average web user makes a decision on your website with in the first 3 seconds if you do not have the visual appeal the user is looking for you’ve lost them as a potential client. Web designers and developers know what they are doing, it’s what we do each day, when you hire us to design and develop your website you will get the best possible result for your business.

Sure you could use one of the do-it-yourself web builders but they use a template which any one can use. To stand out from your competitors you need a custom design specific to your business objective and target market.

A simple brochure style website that doesn’t have to cost the earth, can allow you to have a vital online presence and the benefit of hiring professional is that you can talk to them and discuss your needs to expand later- just as you may not have started with 15 business locations your website can be added to as needed.

Contact us to see what we can do for your business!

Website maintenance- what we can do for you!

Our web site maintenance can provide you with an ongoing, reliable and affordable website solution, delivered in a timely and professional manner. Web maintenance can be used for simple website updates such as changing text or images on a page or more comprehensive updates such as adding a new page or functionality. We can also add photo galleries and much more.

Whether you are a small, medium or large business you can trust us to keep your website up to date while you do what you do best- run your business.