Top 10 Website Mistakes To Avoid

Many websites have mistakes that can dramatically impact on their effectiveness. At best your website has 6 seconds to capture the interest of the viewer.

We’ve complied a list of our top 10 mistakes and how you can avoid them. While some of these mistakes merely result in irritation, others will inhibit or prevent visitors to your site from accessing the material or functions that you have included on your website.

1. “Welcome to our website” or “Click to enter site”

Don’t waste your homepage with a click to enter site or by welcoming the visitor to your website. Instead, give them a solution to their problem. That’s why they are on your website to begin with, so reward them with useful, relevant content.

2. Hard-to-find Contact Information

If your website is used to sell services or products your contact information must be clear and easy to find. For small and medium businesses this is vital as your contact information provides a link to reality, that gives customers confidence that they are dealing with a real business not a scammer.

3. Audio

Audio should be used sparingly on any website and it should never auto play. Sites that use audio well require the user to click a play icon.

4. Search Engine Unfriendly

While having a search engine friendly website won’t guarantee you high rankings on a search engine ( that is a discipline called Search Engine Optimisation) there is no excuse not to do the basics. Basic search engine optimisation includes a site map, concise and relevant content, use of standard mark-up tags, the use of alt tags as well as meta tags such as keywords and a description.

5. Out dated technology

If your website is built on Flash there is a 99% chance that is is hindering your business. Google has difficulty indexing Flash websites, which means you wont appear high on search results. Also, Flash is incompatible with smart phones and tablets.

6. Less is more

Are visitors quickly able to identify your products and services? Can they easily find the information they are looking for? A professionally designed well-structured and organised website with clear and up to date information, including an attractive balance of white space, will win over your visitors and help increase conversions.

7. Pop-up windows

Unless you have a very good reason, avoid pop-up windows. They irritate users and many browsers block them.

8. Slow load time

Web visitors are notoriously impatient and will leave your site if it takes to long to load. A good website will load in no more than a few seconds. Reasons for slow loading pages often include overloading a site with pointless graphics and hosting factors such as using overseas hosting companies.

9. Poor navigation

Navigation through your site should be intuitive. Your navigation should be organised and presented in a manner consistent with accepted web conventions. Stick to standard techniques and standard locations for navigation elements.

10. Relevant information

We all know how irritating it is when we visit a restaurants website and find that they don’t have their menu available to view, or they have it in a format that is difficult to navigate on your mobile phone. Then you get to the restaurant and discover that they haven’t updated the online menu for years.

It is vital your website has relevant information that is kept up to date or you run the risk of alienating your customers.

Web design trends come and go but one thing always in your control is an up to date and functional website. If you don’t know where to start or you feel a little overwhelmed with your website, get in touch with a web developer from Savvy Web Studio.

Case Study- Duncan McNulty

Services provided:-

  • Logo re-design
  • Business card design
  • Web design & development
  • Photography for images used on the website
  • Domain name registration
  • Australian web hosting

Savvy Web Studio was approached by Duncan McNulty to help develop the brand identity of his business. This included the design of a new logo, creation of print business stationery and the design and development of his website.

Old Identity  duncan-mcnulty-old-logo   

New Identity      dm_logo_standard.

Duncan McNulty’s new logo was designed by still maintaining heritage to his previous branding, yet by moulding together the letters D and M to form a strong and well structured form that creates a sophisticated and versatile logo. The colour blue was used in the logo as it creates a sense of security while still showing loyalty and professionalism.

dm_cards_box

The business cards have a clean and modern design with spot clear on the front side logo and are printed on an uncoated 300gsm card stock.

dm-cards

Website features:-

  • Fully responsive
  • HTML5 & CSS3
  • Valid code WSC checked
  • Retina Ready
  • SEO optimised
  • Google map
  • Contact form
  • Adaptive website for all mobile and tablet devices.

dm_responsive_site

As well as designing Duncan McNulty’s website, Creative Director Adam Parker also took a majority of the photographs used on the website.

“Great service from the team at Savvy Web Studio. From the start I explained to Adam and Shannon exactly what I was after with a web page and they delivered a great product for me, with minimal input from myself. A great design and thought from them both, I would highly recommend them to anyone. I also have had some great comments on my new logo and business cards. Thanks Adam and Shannon once again for your assistance and input.”

Best Regards, Duncan McNulty www.duncanmcnulty.com

Contact us today to get started on your project.

Why Your Home-made Website Won’t Cut It Any more…..

Research released recently shows that Australians are buying online, and they are buying a lot.

A recent eCommerce Report forecasts that online sales in Australia will grow from $27 billion in 2010 to an expected $37.1 billion in 2013 (eCommerceReport.com.au)

Other interesting findings include:-

  • Retail spending via the Internet grew 26% to hit $12.3 billion in the year ending October 2012 (NAB Retail Sales Index 2012)
  • The Internet is being used for shopping by two thirds of consumers.
  • People believe they get a better deal when they shop online. 

If these statistics don’t make you want to re-evaluate your e-commerce effects, or perhaps plan a redesign- they should!

A well designed and well organised website, with a back-end that functions correctly along with a shopping cart that makes buying online as easy as possible can do wonders for your bottom line.

In the past, building a quality e-commerce website was an expensive task. You had to hire a professional to do it. Today businesses can use any number of open-source platforms to build a relatively inexpensive e-commerce site.

Just because you can do it yourself, should you? The answer is simply- NO.

Your website is too critical to your business not to get it right.

The cookie-cutter website that you could get for $1000 or less, are OK for a kid with a blog or a pizza shop wanting to put their menu and phone number online but for most businesses they just look generic and cheap.

The problem with cheap, template websites: They look like every other cheap website, and that cheapens your brand. It makes you look like you don’t take your marketing and message seriously.

A customer website design is always going to cost more, but the results are far better then you can get from a generic template: a site that has been designed with your business goals and target market in mind.

If you want to be in business, then you need to be online.

Case Study- NovaBP

NovaBP is a local business mentoring and taxation advisor specialist in Hamilton, Newcastle, NSW.

NovaBP believes that small business success is largely built on maintaining quality personal relationships and not recorded messages.

NovaBP asked Savvy Web Studio to modernise both their existing logo and website. While still maintaining the original core elements of the logo design our graphic designer was able to deliver a clean, sharp and professional logo that represented NovaBP’s business well. The project also included the development of a content management system (CMS) website including a blog with integration to Facebook and LinkedIn.

NovaBP’s previous website & logo

novabp    nova

NovaBP’s new  logo & website

nova-350px NovaBP   Mentors   Taxation Advisors

Their new website features include:

  • Home page ‘slider’
  • Built on a Content Management System so that the staff at NovaBP can update and edit the website in-house.
  • Responsive design technique so that it adapts automatically for any screen size, from wide desktop monitors to mobile phones
  • Interactive location map
  • Facebook & LinkedIn integration

Visit the NovaBP website or contact us to get started on your project.

Why Your Business Facebook Page Is Not Enough

Facebook is easily the most popular social networking website with a staggering 1 in 10 humans on earth having a Facebook account! Obviously many businesses want to reach that valuable customer base and have set-up a Facebook business page. With these business branded Facebook pages having the potential to attract many ‘likers’.

If you target market or customers are on Facebook  obviously you need to be there as well, just don’t make the mistake of using your Facebook page as your website simple because it is popular and free.

You don’t own your Facebook Page

Facebook is owned by Mark Zuckerberg and the companies shareholders. Facebook also has a nasty habit of changing things around all the time, not just the visual appearance but also the rules on how you can promote your business. Don’t fall into the trap of allowing another company to dictate how you do business.

Owning your own piece of the Net

Your best bet is to buy a domain and get your own web hosting so you can set up your primary online presence. By doing this you can also have your own professional email address i.e. you@yourdomain.com

By using your website as your online marketing  focal point you will be able to build a prospect list in the form of opt-in email subscribers, connect with all potential and current customers regardless if they use social networking sites or not.

In Summary

Your website is all about YOU and YOUR BRAND, it has your branding, your market positioning and when people are on your website that’s all they see, and that’s all you want them to see! Also, not everyone uses Facebook, yes they do have one billion active users but that’s not everyone, and not everyone wants to do business on Facebook or learn about a business on Facebook. Finally your website is focused on your calls to action, Facebook isn’t. On your website you get to dictate what people do, by setting up scenarios that they can possibly flow through that end in a result you want, whether that be buying a product or service, signing up for a newsletter or generating a lead, you can’t do that all the time on Facebook.

Send us an email so we can build your online presence.

The Difference between Web Designers and Web Developers

Most people use the terms ‘web designer’ and ‘web developer’ as if they are the same, though if you are looking to have a website created for your business you need to know the difference.

Web Designers– is generally graphic design trained and focuses on how a website will look and how a visitor may interact with it. Good web designers (like we have here at Savvy Web Studio) know how to put together the principals of design onto the web to create a visually stunning site. They also understand usability and how to create a website that visitors are easily able to navigate around.

Web Developers– create the back-end of the website, the programming and interactions of the web pages.The back end is the area of the site that isn’t seen by visitors, but which does the work required in order to present the right information in the correct format to the visitors. A web developer will focus on how the websites works. Good web developers know programming and scripts such as PHP and JavaScipt. We understand how how to create a web form that works and ensures a website runs smooth and effectively.

The web designers are Savvy Web Studio know basic JavaScript and HTML and our developers know the importance of a well designed website. Our web developers ensure your website is effectively coded for accessibility and compatibility across the major web browsers.

web-designer-web-developer-newcastle

A professional web team (like we have here at Savvy Web Studio) can make the website function fast and proficiently with good constancy. It is found to be far more efficient when the design and development is carried out at the same time by the one team. The advantages of having both parties involved together will add to the website’s aesthetic look and flow as well as lowering your costs.

Contact us today for a free quote

What Your Web Designer Should Know About SEO

Web design and SEO go hand in hand, a great looking website deserves lots of visitors and a website that ranks number one on a Google search should look good to. To often though businesses choose one or the other, either because of lack of awareness or budget. Many business owner do not understand that the first step is to get a beautiful website created for you then you need to let people know it exists.

At Savvy Web Studio we create all our websites with SEO in mind, while content is king the design and development of a website can play an important part. The major search engine especially Google have recently updated their algorithms to decrease the number of spam websites, websites that keyword stuff or websites that focus on quantity rather than quality. When we design and develop websites we keep a few key elements in mind.:-

Page Speed, search engines particularly Google and users want websites that are fast.If your website takes to long to load ( generally no more than 8 seconds) users will leave your site. Search engine are now using page speed as a signal to help determine a websites rankings in the search results.

Content, as earlier mentioned content is king, gone are the days of poorly written website created to rank well for competitive keywords. Websites should be created for the user- we encourage our clients to create pages that add value to their website. Web sites that rank well clearly communicate in depth on a specific subject.

Growth– we ensure our websites will grow with your business. If your website was not created with growth in mind chances are you will be limited in your ability to rank well for keywords in the future.

Our web designers and developer have a thorough understanding of marketing online, including creating visually appealing websites that have strong calls to action as well as being easy to navigate. Please contact our web design & development team to discuss your needs in further detail.

Why You Should Hire A Professional Web Designer/Developer

A professional web designer can create you a beautiful websites that compliments your business and adds value to your marketing efforts. If you think you can not afford a professional web designer, the truth is you can’t afford not to have your website professionally designed. Settling for a cheap website or choosing to build your own website can only hurt your business in the long run.

Just like you know your business best, a professional web design business know what you need in a business website. A professional web designer will apply graphic design principals to the web in a visually appealing way. The average web user makes a decision on your website with in the first 3 seconds if you do not have the visual appeal the user is looking for you’ve lost them as a potential client. Web designers and developers know what they are doing, it’s what we do each day, when you hire us to design and develop your website you will get the best possible result for your business.

Sure you could use one of the do-it-yourself web builders but they use a template which any one can use. To stand out from your competitors you need a custom design specific to your business objective and target market.

A simple brochure style website that doesn’t have to cost the earth, can allow you to have a vital online presence and the benefit of hiring professional is that you can talk to them and discuss your needs to expand later- just as you may not have started with 15 business locations your website can be added to as needed.

Contact us to see what we can do for your business!

Why Your Business Needs A Website

One of the greatest parts of having a website for your business is that once you invest in it, it is yours forever and it continues to marketing for you. When you advertising in a newspaper or a local directory you will only see a return on your investment while the ad is in print, but with a website it is open to your customers 24/7 and is able to market your business until the end of time.

When you get a website it allows anyone in the world to find your business. it you sell a product that can be sold online you can dramatically increase you customer base by having an online store.

Another benefit of having a website is that you can improve your customer satisfaction, you can do this by having a question and answer section on your website or a forum where users can ask questions.

With 93% of business purchasing decisions starting with a search engine, this means that if you do not have a website you can only sell to 7% of the market! To be able to gain new customers you will need to understand where your potential clients go to look for new suppliers and to conduct research. A well though out, professionally designed website also gives a professional appearance and allows potential clients to be able to find you easily. It conveys a sense of stability. They can also read more about your business, what products opr services you provide and even answer any questions they may have.

A website also ensures that if people ‘Google’ your business to find out more about you, your website will come up, and while it is true that you may also appear if you have a listing in a directory such as Yellow Pages ( along with your competitors) having a website ensure that you do not leave it to chance.

Another benefit of a website is the amount of space you have compared to a printed ad for example. on your website you can market all your services or products, announce events or promotions, display product information, show maps, post client testimonials and industry awards- anything you think will help potential clients feel secure in doing business with you.

A website can also be great for word of mouth marketing, it is easy for people to share your web site address in an email or via social media where your business card or brochure is not available.

Keep ahead of the competition- people use the internet to research verything from pre-schools, restaurants to limousine services. if your sompetition has a website and are only a click away, who do you think will get the first opportunity to serve that potential client?

A website also helps to secure your brand, having your business name as your domain has many benefits but also ensures your competition cannot use it.

A website has many benefits to a business, please contact us to discuss your needs.

Web Design & Development- What We Do

Savvy Web Studio offers professional, custom websites which are search engine friendly and integrated with a user-friendly content management system (CMS). We specialize in small to medium business websites allowing you to connect to your customers. Our websites are tailored to website owners wanting a self managed user-friendly solution.
Savvy Web Studio also offers website redesign services!
Is your website sending the right message to your customers? Is your site in the same league as your competitors? We can help. Contact us for an assessment of your website to determine areas we can improve as well as an evaluation on the SEO (Search Engine Optimization) aspects of your site. We can set you up with a user-friendly CMS, implement our recommended changes and work with you until you are entirely satisfied with your new site.
Together we can take your business to the next level.
Savvy Web Studio will deliver you-

  • A professional site that allows your customers to learn more about you
  • A SEO (search engine optimization) friendly website
  • Navigation structured for a user-friendly experience
  • An easy to use CMS (content management system) that allows you complete control over your website
  • And so much more, contact us today for more information

At Savvy Web Studio we follow web design best practices including ensuring your website is appealing to your target audience, is consistent in style and layout with a navigation designed for usability and visual appeal.
Also with Search Engine Optimisation in mind we ensure your page titles are informative and relevant as well as having a balance between text/graphics and white space on your page as well as avoiding the use of “click here” when writing text for hyperlinks.
We also strive for a compelling home page that grabs your audiences attention while providing interesting information above the fold( the section visible before scrolling down the page).
We ensure browser compatibility with the popular versions of Internet Explorer (7+) FireFox (3+) Opera (9+)Google Chrome and Safari (both Mac and Windows). To facilitate accessibility we also make use of alternative image tags, offer site maps and ensure information is easily found (minimal clicks). We do all this while still maintaining an acceptable page loading time. To find out more about what we can offer you and your business to begin your online presence contact us today.