Social Media Statistics

social media infograph

Online social networks have become the new way in which people connect socially for both business and personal use. As mentioned in our previous blog Why your business needs a social media presence the benefits of a business having a social media presence can be immense as a brand building platform.

Explore for yourself our Statistics on Social Media infograph to discover the extent of social media use in today’s internet age, what devices people are using to access social media as well as what social networks are the most popular.

Case Study- NovaBP

NovaBP is a local business mentoring and taxation advisor specialist in Hamilton, Newcastle, NSW.

NovaBP believes that small business success is largely built on maintaining quality personal relationships and not recorded messages.

NovaBP asked Savvy Web Studio to modernise both their existing logo and website. While still maintaining the original core elements of the logo design our graphic designer was able to deliver a clean, sharp and professional logo that represented NovaBP’s business well. The project also included the development of a content management system (CMS) website including a blog with integration to Facebook and LinkedIn.

NovaBP’s previous website & logo

novabp    nova

NovaBP’s new  logo & website

nova-350px NovaBP   Mentors   Taxation Advisors

Their new website features include:

  • Home page ‘slider’
  • Built on a Content Management System so that the staff at NovaBP can update and edit the website in-house.
  • Responsive design technique so that it adapts automatically for any screen size, from wide desktop monitors to mobile phones
  • Interactive location map
  • Facebook & LinkedIn integration

Visit the NovaBP website or contact us to get started on your project.

Why Your Business Facebook Page Is Not Enough

Facebook is easily the most popular social networking website with a staggering 1 in 10 humans on earth having a Facebook account! Obviously many businesses want to reach that valuable customer base and have set-up a Facebook business page. With these business branded Facebook pages having the potential to attract many ‘likers’.

If you target market or customers are on Facebook  obviously you need to be there as well, just don’t make the mistake of using your Facebook page as your website simple because it is popular and free.

You don’t own your Facebook Page

Facebook is owned by Mark Zuckerberg and the companies shareholders. Facebook also has a nasty habit of changing things around all the time, not just the visual appearance but also the rules on how you can promote your business. Don’t fall into the trap of allowing another company to dictate how you do business.

Owning your own piece of the Net

Your best bet is to buy a domain and get your own web hosting so you can set up your primary online presence. By doing this you can also have your own professional email address i.e. you@yourdomain.com

By using your website as your online marketing  focal point you will be able to build a prospect list in the form of opt-in email subscribers, connect with all potential and current customers regardless if they use social networking sites or not.

In Summary

Your website is all about YOU and YOUR BRAND, it has your branding, your market positioning and when people are on your website that’s all they see, and that’s all you want them to see! Also, not everyone uses Facebook, yes they do have one billion active users but that’s not everyone, and not everyone wants to do business on Facebook or learn about a business on Facebook. Finally your website is focused on your calls to action, Facebook isn’t. On your website you get to dictate what people do, by setting up scenarios that they can possibly flow through that end in a result you want, whether that be buying a product or service, signing up for a newsletter or generating a lead, you can’t do that all the time on Facebook.

Send us an email so we can build your online presence.

Top 5 Ways to Drive Traffic To Your Website

Once you have a website you can open yourself up to online audiences around the world. So how do you make sure the right ones find you and keep them coming back?

Try these five effective traffic building strategies.

1 – Get Social!

Extend your web presence by setting yourself up on major social media sites.
Remember always to link back to your website!

Seven key sites to join are:

  • Facebook –set up a business page.
  • Twitter – Set up a personal account and a business account, open to anyone and everyone.
  • Pinterest – Start a personal Pinterest page and one for your business.
  • Linkedin – Complete a personal profile and a connected page for your business.
  • Google+ – Set up a personal page or business page. Make your stream public.
  • Foursquare – Set up a personal account and create a business page.
  • Flickr – Set up a personal account or log in using an existing Yahoo or Google account.

There are also loads of niche social networks out there.

get traffic to your website

2 – Create Content

Keep your website up to date with fresh, relevant content. You’ll give visitors a reason to keep coming back and to share links to your site. You’ll also raise the rankings of your site on search – Google and other engines give higher points for content freshness, focus and volume.

So start stirring up excitement and traffic by adding new content, and link back to it from Facebook, Twitter, LinkedIn and other social places!

 TIP Add a “Share Me” widget to enable users to share your content by simply clicking “Tweet,” “Like” or “+1.”

3 – Be an Active Online Participant

Stay active in the online social circuit. Connect to, follow and interact with people, groups and organizations in online venues such as Facebook, Twitter, and blogs and forums. Play nicely with others and build up your online reputation, avoiding overt selling or spamming.

And whatever you do, remember to include a link back to your website. It will direct interested readers to you and help with your search results.

TIP In your email signature, include your website URL and invite people to connect with you on LinkedIn, Twitter and Facebook.

4 – Mind Your Marketing

Online and brick-and-mortar outreach and marketing will help drive traffic to your website. Explore tried-and-true methods such as web advertising, email marketing, printed promotional materials, search engine optimization, business directory listings, and contests and giveaways.

TIP Whenever you create online content, finish with something like: “If you liked this, please link to it or send it to a friend.” Maybe it’ll go viral!

5 – Flex Your Expertise

If you use your website for business, there are a variety of ways to attract visitors interested in your area of expertise. Options include writing for an industry publication or blog, participating in specialized business communities, and offering your expertise to journalists and peers.

And, as always, include your website address with your signature!

Why Your Business Needs A Social Media Presence

Many business owners will have heard that they need to have a social media presence though they may not understand why they need to be using social media as part of their marketing efforts.

1. Millions of users- Facebook in Australia for example has over 10 millions users and Twitter has almost 2 millions users. The average Australian Facebook user spends 20 minutes on Facebook per visit. As of June 2012- 50.34% of Australian population use Facebook and on a global scale, 1 in 10 humans on Earth use Facebook!

2. With the huge numbers that are users of social media your brand needs to build a presence where it’s target market is spending it’s time.

3. Word Of Mouth Marketing is King; as a business owner you are probably aware that word of mouth marketing can be the best form of marketing. Social Media networks make recommending or sharing companies, products and services extremely easy.

4. Your target market expects to find you on social networking sites. It can often be where your potential customers go first to learn more about you.

5. Business large or small can use social media. Social media is one of the few forms of marketing that does not have a price tag. Whether you are a home based business or a large corporation, regardless of your size you have the ability to use this powerful brand building platform.