10 Things You Should Know About SEO

  1. What keywords are people using to search for your type of business? Google AdWords offer a free service that helps you find the best keywords based on what people are actually using in Google.
  2. Once you have your list of keywords, use them (naturally) throughout your website.
  3. Your web developer should incorporate your keywords in the meta data (the information behind the scenes that people don’t actually see on the page) and where possible the tags on the graphics.
  4. Your copywriter should incorporate your keywords into the content, especially headlines, links and bold text.
  5. The more relevant, credible sites that link to your site, the better. This tells the search engines that your site itself is credible and relevant for a particular search term.
  6. Beware of “black hat techniques” that can penalise your site and ban you from search engines.
  7. Write for your readers not for the search engine. A good rule of thumb is what’s good for humans is good for spiders. (Spiders crawl the web indexing sites according to keywords).
  8. Update your pages regularly with keyword rich content. Search engines love new information.
  9. Make sure each page is at least 250 words of quality information and not duplicated on other pages.
  10. Consider an SEM (search engine marketing) plan to help boost your ranking even further.

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