Top 5 Ways to Drive Traffic To Your Website

Once you have a website you can open yourself up to online audiences around the world. So how do you make sure the right ones find you and keep them coming back?

Try these five effective traffic building strategies.

1 – Get Social!

Extend your web presence by setting yourself up on major social media sites.
Remember always to link back to your website!

Seven key sites to join are:

  • Facebook –set up a business page.
  • Twitter – Set up a personal account and a business account, open to anyone and everyone.
  • Pinterest – Start a personal Pinterest page and one for your business.
  • Linkedin – Complete a personal profile and a connected page for your business.
  • Google+ – Set up a personal page or business page. Make your stream public.
  • Foursquare – Set up a personal account and create a business page.
  • Flickr – Set up a personal account or log in using an existing Yahoo or Google account.

There are also loads of niche social networks out there.

get traffic to your website

2 – Create Content

Keep your website up to date with fresh, relevant content. You’ll give visitors a reason to keep coming back and to share links to your site. You’ll also raise the rankings of your site on search – Google and other engines give higher points for content freshness, focus and volume.

So start stirring up excitement and traffic by adding new content, and link back to it from Facebook, Twitter, LinkedIn and other social places!

 TIP Add a “Share Me” widget to enable users to share your content by simply clicking “Tweet,” “Like” or “+1.”

3 – Be an Active Online Participant

Stay active in the online social circuit. Connect to, follow and interact with people, groups and organizations in online venues such as Facebook, Twitter, and blogs and forums. Play nicely with others and build up your online reputation, avoiding overt selling or spamming.

And whatever you do, remember to include a link back to your website. It will direct interested readers to you and help with your search results.

TIP In your email signature, include your website URL and invite people to connect with you on LinkedIn, Twitter and Facebook.

4 – Mind Your Marketing

Online and brick-and-mortar outreach and marketing will help drive traffic to your website. Explore tried-and-true methods such as web advertising, email marketing, printed promotional materials, search engine optimization, business directory listings, and contests and giveaways.

TIP Whenever you create online content, finish with something like: “If you liked this, please link to it or send it to a friend.” Maybe it’ll go viral!

5 – Flex Your Expertise

If you use your website for business, there are a variety of ways to attract visitors interested in your area of expertise. Options include writing for an industry publication or blog, participating in specialized business communities, and offering your expertise to journalists and peers.

And, as always, include your website address with your signature!

10 Things You Should Know About SEO

  1. What keywords are people using to search for your type of business? Google AdWords offer a free service that helps you find the best keywords based on what people are actually using in Google.
  2. Once you have your list of keywords, use them (naturally) throughout your website.
  3. Your web developer should incorporate your keywords in the meta data (the information behind the scenes that people don’t actually see on the page) and where possible the tags on the graphics.
  4. Your copywriter should incorporate your keywords into the content, especially headlines, links and bold text.
  5. The more relevant, credible sites that link to your site, the better. This tells the search engines that your site itself is credible and relevant for a particular search term.
  6. Beware of “black hat techniques” that can penalise your site and ban you from search engines.
  7. Write for your readers not for the search engine. A good rule of thumb is what’s good for humans is good for spiders. (Spiders crawl the web indexing sites according to keywords).
  8. Update your pages regularly with keyword rich content. Search engines love new information.
  9. Make sure each page is at least 250 words of quality information and not duplicated on other pages.
  10. Consider an SEM (search engine marketing) plan to help boost your ranking even further.

Contact us for a free no obligation SEO/ SEM quote.