Why Your Home-made Website Won’t Cut It Any more…..

Research released recently shows that Australians are buying online, and they are buying a lot.

A recent eCommerce Report forecasts that online sales in Australia will grow from $27 billion in 2010 to an expected $37.1 billion in 2013 (eCommerceReport.com.au)

Other interesting findings include:-

  • Retail spending via the Internet grew 26% to hit $12.3 billion in the year ending October 2012 (NAB Retail Sales Index 2012)
  • The Internet is being used for shopping by two thirds of consumers.
  • People believe they get a better deal when they shop online. 

If these statistics don’t make you want to re-evaluate your e-commerce effects, or perhaps plan a redesign- they should!

A well designed and well organised website, with a back-end that functions correctly along with a shopping cart that makes buying online as easy as possible can do wonders for your bottom line.

In the past, building a quality e-commerce website was an expensive task. You had to hire a professional to do it. Today businesses can use any number of open-source platforms to build a relatively inexpensive e-commerce site.

Just because you can do it yourself, should you? The answer is simply- NO.

Your website is too critical to your business not to get it right.

The cookie-cutter website that you could get for $1000 or less, are OK for a kid with a blog or a pizza shop wanting to put their menu and phone number online but for most businesses they just look generic and cheap.

The problem with cheap, template websites: They look like every other cheap website, and that cheapens your brand. It makes you look like you don’t take your marketing and message seriously.

A customer website design is always going to cost more, but the results are far better then you can get from a generic template: a site that has been designed with your business goals and target market in mind.

If you want to be in business, then you need to be online.

Which Browser Do You Use?

What many Internet users may fail to understand in that their browser is simply a software application that allows them to browse the Internet.

If you use the Internet regularly you need a browser that is both fast and secure and not all browsers are created equal. The three main browsers used today are Chrome, FireFox and Internet Explorer. To ensure you are getting the best and most secure experience from the Internet you should keep your browser up to date.

browser-logos

Below you will find links to the latest version of the main browsers