Case Study- Duncan McNulty

Services provided:-

  • Logo re-design
  • Business card design
  • Web design & development
  • Photography for images used on the website
  • Domain name registration
  • Australian web hosting

Savvy Web Studio was approached by Duncan McNulty to help develop the brand identity of his business. This included the design of a new logo, creation of print business stationery and the design and development of his website.

Old Identity  duncan-mcnulty-old-logo   

New Identity      dm_logo_standard.

Duncan McNulty’s new logo was designed by still maintaining heritage to his previous branding, yet by moulding together the letters D and M to form a strong and well structured form that creates a sophisticated and versatile logo. The colour blue was used in the logo as it creates a sense of security while still showing loyalty and professionalism.


The business cards have a clean and modern design with spot clear on the front side logo and are printed on an uncoated 300gsm card stock.


Website features:-

  • Fully responsive
  • HTML5 & CSS3
  • Valid code WSC checked
  • Retina Ready
  • SEO optimised
  • Google map
  • Contact form
  • Adaptive website for all mobile and tablet devices.


As well as designing Duncan McNulty’s website, Creative Director Adam Parker also took a majority of the photographs used on the website.

“Great service from the team at Savvy Web Studio. From the start I explained to Adam and Shannon exactly what I was after with a web page and they delivered a great product for me, with minimal input from myself. A great design and thought from them both, I would highly recommend them to anyone. I also have had some great comments on my new logo and business cards. Thanks Adam and Shannon once again for your assistance and input.”

Best Regards, Duncan McNulty

Contact us today to get started on your project.

Case Study- NovaBP

NovaBP is a local business mentoring and taxation advisor specialist in Hamilton, Newcastle, NSW.

NovaBP believes that small business success is largely built on maintaining quality personal relationships and not recorded messages.

NovaBP asked Savvy Web Studio to modernise both their existing logo and website. While still maintaining the original core elements of the logo design our graphic designer was able to deliver a clean, sharp and professional logo that represented NovaBP’s business well. The project also included the development of a content management system (CMS) website including a blog with integration to Facebook and LinkedIn.

NovaBP’s previous website & logo

novabp    nova

NovaBP’s new  logo & website

nova-350px NovaBP   Mentors   Taxation Advisors

Their new website features include:

  • Home page ‘slider’
  • Built on a Content Management System so that the staff at NovaBP can update and edit the website in-house.
  • Responsive design technique so that it adapts automatically for any screen size, from wide desktop monitors to mobile phones
  • Interactive location map
  • Facebook & LinkedIn integration

Visit the NovaBP website or contact us to get started on your project.

What is a Corporate Identity System?

A corporate identity system is a defined system of graphical elements that represent your company. It’s how you create your companies ‘image’. The unique look of your logo should be integrated throughout all the elements of your business materials: business cards, stationary , packaging, signage, sales kits, media advertising, promotions etc. An identity system lays out guidelines to ensure consistency. It should include, colour and paper selections for printing, layout and design of stationary and promotional materials, secondary logos or icons for websites and packaging, etc.

It is very important to maintain the integrity of the new identity and keep this consistent in the style and design of all promotional material, this keeps sending the same message and creates awareness and professionalism.

Logo’s can generally be grouped into 3 types~


These are made up of the first letters of each word in a company name.

Do not take this strategy unless you are prepared to spend money to establish it. e.g. IBM.

It can be limiting in design as it relies on the typeface only. Pairing the company name with a symbol is often a better way to convey a personality.


Name-Only Logos (Logotypes or Typography Logos)

This is a one step communication tool. The logo is the name. There are no symbols to interpret, but it is limiting to connect the area of expertise. (i.e. the type of business). e.g. Xerox or Mobil.

logotype logos

Name/Symbol Combination

Often the best logo design. This conveys the business your company via the symbol and can impart the attributes and personality that define the character of a brand more easily that a word/typeface alone.




Contact us to design your identity today.