Top 10 Website Mistakes To Avoid

Many websites have mistakes that can dramatically impact on their effectiveness. At best your website has 6 seconds to capture the interest of the viewer.

We’ve complied a list of our top 10 mistakes and how you can avoid them. While some of these mistakes merely result in irritation, others will inhibit or prevent visitors to your site from accessing the material or functions that you have included on your website.

1. “Welcome to our website” or “Click to enter site”

Don’t waste your homepage with a click to enter site or by welcoming the visitor to your website. Instead, give them a solution to their problem. That’s why they are on your website to begin with, so reward them with useful, relevant content.

2. Hard-to-find Contact Information

If your website is used to sell services or products your contact information must be clear and easy to find. For small and medium businesses this is vital as your contact information provides a link to reality, that gives customers confidence that they are dealing with a real business not a scammer.

3. Audio

Audio should be used sparingly on any website and it should never auto play. Sites that use audio well require the user to click a play icon.

4. Search Engine Unfriendly

While having a search engine friendly website won’t guarantee you high rankings on a search engine ( that is a discipline called Search Engine Optimisation) there is no excuse not to do the basics. Basic search engine optimisation includes a site map, concise and relevant content, use of standard mark-up tags, the use of alt tags as well as meta tags such as keywords and a description.

5. Out dated technology

If your website is built on Flash there is a 99% chance that is is hindering your business. Google has difficulty indexing Flash websites, which means you wont appear high on search results. Also, Flash is incompatible with smart phones and tablets.

6. Less is more

Are visitors quickly able to identify your products and services? Can they easily find the information they are looking for? A professionally designed well-structured and organised website with clear and up to date information, including an attractive balance of white space, will win over your visitors and help increase conversions.

7. Pop-up windows

Unless you have a very good reason, avoid pop-up windows. They irritate users and many browsers block them.

8. Slow load time

Web visitors are notoriously impatient and will leave your site if it takes to long to load. A good website will load in no more than a few seconds. Reasons for slow loading pages often include overloading a site with pointless graphics and hosting factors such as using overseas hosting companies.

9. Poor navigation

Navigation through your site should be intuitive. Your navigation should be organised and presented in a manner consistent with accepted web conventions. Stick to standard techniques and standard locations for navigation elements.

10. Relevant information

We all know how irritating it is when we visit a restaurants website and find that they don’t have their menu available to view, or they have it in a format that is difficult to navigate on your mobile phone. Then you get to the restaurant and discover that they haven’t updated the online menu for years.

It is vital your website has relevant information that is kept up to date or you run the risk of alienating your customers.

Web design trends come and go but one thing always in your control is an up to date and functional website. If you don’t know where to start or you feel a little overwhelmed with your website, get in touch with a web developer from Savvy Web Studio.

Why Your Business Needs A Website

One of the greatest parts of having a website for your business is that once you invest in it, it is yours forever and it continues to marketing for you. When you advertising in a newspaper or a local directory you will only see a return on your investment while the ad is in print, but with a website it is open to your customers 24/7 and is able to market your business until the end of time.

When you get a website it allows anyone in the world to find your business. it you sell a product that can be sold online you can dramatically increase you customer base by having an online store.

Another benefit of having a website is that you can improve your customer satisfaction, you can do this by having a question and answer section on your website or a forum where users can ask questions.

With 93% of business purchasing decisions starting with a search engine, this means that if you do not have a website you can only sell to 7% of the market! To be able to gain new customers you will need to understand where your potential clients go to look for new suppliers and to conduct research. A well though out, professionally designed website also gives a professional appearance and allows potential clients to be able to find you easily. It conveys a sense of stability. They can also read more about your business, what products opr services you provide and even answer any questions they may have.

A website also ensures that if people ‘Google’ your business to find out more about you, your website will come up, and while it is true that you may also appear if you have a listing in a directory such as Yellow Pages ( along with your competitors) having a website ensure that you do not leave it to chance.

Another benefit of a website is the amount of space you have compared to a printed ad for example. on your website you can market all your services or products, announce events or promotions, display product information, show maps, post client testimonials and industry awards- anything you think will help potential clients feel secure in doing business with you.

A website can also be great for word of mouth marketing, it is easy for people to share your web site address in an email or via social media where your business card or brochure is not available.

Keep ahead of the competition- people use the internet to research verything from pre-schools, restaurants to limousine services. if your sompetition has a website and are only a click away, who do you think will get the first opportunity to serve that potential client?

A website also helps to secure your brand, having your business name as your domain has many benefits but also ensures your competition cannot use it.

A website has many benefits to a business, please contact us to discuss your needs.

What is Search Engine Optimisation (SEO)?

Having a website online is half the battle, you subsequently need to optimize your site so Internet users can find you. SEO is the art and science of getting your website to the top of the search engine rankings.
84% of internet searchers never make it past page two of a Google search, and around 90% of websites are found via a search engine with a majority of users around the world searching via Google, so it is evident how valuable high rankings in the search engines are.

Savvy Web Studio can implement a SEO plan for your business to boost your rankings and drive more traffic to your site. Savvy Web Studio websites are optimized to be search engine friendly along with having the capacity to customize your keywords and meta tags effortlessly.

SEO services can be a lengthy and complex process that involves a variety of techniques including;

  • Directory submissions ( Both paid & free)
  • On-Page Optimization ( Keywords & meta tag changes)
  • Link Building ( Getting links from other websites)
  • Content Creation ( Targeted content & ‘Link bait’)
  • Researching your competition

Savvy Web Studio offer SEO packages designed to improve your search results and attract more visitors to your site. If requested we can also track your results and send you monthly or quarterly reports detailing your SEO results as well as offer additional suggestions to increase your SEO efforts. Contact Us for full details.

Savvy Web Studio adheres to Google Webmaster Guidelines when building its websites and when implementing its SEO strategies. We also adjust our SEO strategy based on search engines algorithm changes and implement proven strategies outlines by some of the world leading SEO experts.

From Google-

“ SEO is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your sites performance in search results”.