Top 10 Website Mistakes To Avoid

Many websites have mistakes that can dramatically impact on their effectiveness. At best your website has 6 seconds to capture the interest of the viewer.

We’ve complied a list of our top 10 mistakes and how you can avoid them. While some of these mistakes merely result in irritation, others will inhibit or prevent visitors to your site from accessing the material or functions that you have included on your website.

1. “Welcome to our website” or “Click to enter site”

Don’t waste your homepage with a click to enter site or by welcoming the visitor to your website. Instead, give them a solution to their problem. That’s why they are on your website to begin with, so reward them with useful, relevant content.

2. Hard-to-find Contact Information

If your website is used to sell services or products your contact information must be clear and easy to find. For small and medium businesses this is vital as your contact information provides a link to reality, that gives customers confidence that they are dealing with a real business not a scammer.

3. Audio

Audio should be used sparingly on any website and it should never auto play. Sites that use audio well require the user to click a play icon.

4. Search Engine Unfriendly

While having a search engine friendly website won’t guarantee you high rankings on a search engine ( that is a discipline called Search Engine Optimisation) there is no excuse not to do the basics. Basic search engine optimisation includes a site map, concise and relevant content, use of standard mark-up tags, the use of alt tags as well as meta tags such as keywords and a description.

5. Out dated technology

If your website is built on Flash there is a 99% chance that is is hindering your business. Google has difficulty indexing Flash websites, which means you wont appear high on search results. Also, Flash is incompatible with smart phones and tablets.

6. Less is more

Are visitors quickly able to identify your products and services? Can they easily find the information they are looking for? A professionally designed well-structured and organised website with clear and up to date information, including an attractive balance of white space, will win over your visitors and help increase conversions.

7. Pop-up windows

Unless you have a very good reason, avoid pop-up windows. They irritate users and many browsers block them.

8. Slow load time

Web visitors are notoriously impatient and will leave your site if it takes to long to load. A good website will load in no more than a few seconds. Reasons for slow loading pages often include overloading a site with pointless graphics and hosting factors such as using overseas hosting companies.

9. Poor navigation

Navigation through your site should be intuitive. Your navigation should be organised and presented in a manner consistent with accepted web conventions. Stick to standard techniques and standard locations for navigation elements.

10. Relevant information

We all know how irritating it is when we visit a restaurants website and find that they don’t have their menu available to view, or they have it in a format that is difficult to navigate on your mobile phone. Then you get to the restaurant and discover that they haven’t updated the online menu for years.

It is vital your website has relevant information that is kept up to date or you run the risk of alienating your customers.

Web design trends come and go but one thing always in your control is an up to date and functional website. If you don’t know where to start or you feel a little overwhelmed with your website, get in touch with a web developer from Savvy Web Studio.

Social Media Statistics

social media infograph

Online social networks have become the new way in which people connect socially for both business and personal use. As mentioned in our previous blog Why your business needs a social media presence the benefits of a business having a social media presence can be immense as a brand building platform.

Explore for yourself our Statistics on Social Media infograph to discover the extent of social media use in today’s internet age, what devices people are using to access social media as well as what social networks are the most popular.

Why Your Business Facebook Page Is Not Enough

Facebook is easily the most popular social networking website with a staggering 1 in 10 humans on earth having a Facebook account! Obviously many businesses want to reach that valuable customer base and have set-up a Facebook business page. With these business branded Facebook pages having the potential to attract many ‘likers’.

If you target market or customers are on Facebook  obviously you need to be there as well, just don’t make the mistake of using your Facebook page as your website simple because it is popular and free.

You don’t own your Facebook Page

Facebook is owned by Mark Zuckerberg and the companies shareholders. Facebook also has a nasty habit of changing things around all the time, not just the visual appearance but also the rules on how you can promote your business. Don’t fall into the trap of allowing another company to dictate how you do business.

Owning your own piece of the Net

Your best bet is to buy a domain and get your own web hosting so you can set up your primary online presence. By doing this you can also have your own professional email address i.e. you@yourdomain.com

By using your website as your online marketing  focal point you will be able to build a prospect list in the form of opt-in email subscribers, connect with all potential and current customers regardless if they use social networking sites or not.

In Summary

Your website is all about YOU and YOUR BRAND, it has your branding, your market positioning and when people are on your website that’s all they see, and that’s all you want them to see! Also, not everyone uses Facebook, yes they do have one billion active users but that’s not everyone, and not everyone wants to do business on Facebook or learn about a business on Facebook. Finally your website is focused on your calls to action, Facebook isn’t. On your website you get to dictate what people do, by setting up scenarios that they can possibly flow through that end in a result you want, whether that be buying a product or service, signing up for a newsletter or generating a lead, you can’t do that all the time on Facebook.

Send us an email so we can build your online presence.

Top 5 Ways to Drive Traffic To Your Website

Once you have a website you can open yourself up to online audiences around the world. So how do you make sure the right ones find you and keep them coming back?

Try these five effective traffic building strategies.

1 – Get Social!

Extend your web presence by setting yourself up on major social media sites.
Remember always to link back to your website!

Seven key sites to join are:

  • Facebook –set up a business page.
  • Twitter – Set up a personal account and a business account, open to anyone and everyone.
  • Pinterest – Start a personal Pinterest page and one for your business.
  • Linkedin – Complete a personal profile and a connected page for your business.
  • Google+ – Set up a personal page or business page. Make your stream public.
  • Foursquare – Set up a personal account and create a business page.
  • Flickr – Set up a personal account or log in using an existing Yahoo or Google account.

There are also loads of niche social networks out there.

get traffic to your website

2 – Create Content

Keep your website up to date with fresh, relevant content. You’ll give visitors a reason to keep coming back and to share links to your site. You’ll also raise the rankings of your site on search – Google and other engines give higher points for content freshness, focus and volume.

So start stirring up excitement and traffic by adding new content, and link back to it from Facebook, Twitter, LinkedIn and other social places!

 TIP Add a “Share Me” widget to enable users to share your content by simply clicking “Tweet,” “Like” or “+1.”

3 – Be an Active Online Participant

Stay active in the online social circuit. Connect to, follow and interact with people, groups and organizations in online venues such as Facebook, Twitter, and blogs and forums. Play nicely with others and build up your online reputation, avoiding overt selling or spamming.

And whatever you do, remember to include a link back to your website. It will direct interested readers to you and help with your search results.

TIP In your email signature, include your website URL and invite people to connect with you on LinkedIn, Twitter and Facebook.

4 – Mind Your Marketing

Online and brick-and-mortar outreach and marketing will help drive traffic to your website. Explore tried-and-true methods such as web advertising, email marketing, printed promotional materials, search engine optimization, business directory listings, and contests and giveaways.

TIP Whenever you create online content, finish with something like: “If you liked this, please link to it or send it to a friend.” Maybe it’ll go viral!

5 – Flex Your Expertise

If you use your website for business, there are a variety of ways to attract visitors interested in your area of expertise. Options include writing for an industry publication or blog, participating in specialized business communities, and offering your expertise to journalists and peers.

And, as always, include your website address with your signature!