Choosing a domain name

A domain name is the unique name for your website. For a professional appearance your websites domain name should be both memorable and relevant. There is no point having the domain name if your name is not Jane and you do not have a website about shoes.
Your domain name is your brand and is a way for visitors to remember you. Your chosen domain name should help make it easier for visitors to find you. If you run a book club in Sydney, people might guess your domain would be


Domain names come in a variety of types, dictated by their endings. The most common endings include .com, .net and .org.
There are also country specific domains for example

  • Australia
  • New Zealand.

There are few rules you need to follow before purchasing a domain-

  • Domains can be 2 to 63 letters.
  • Words can be separated by hyphens but not by spaces.
  • To own a or domain name, you must be an Australian registered company or a business with a registered business number (ABN, BRN, BN).
  • & To qualify for these domains, you must be a “non-commercial organisation”.

Helpful tips when registering a domain

  • The only characters allowed are letters, digits and a hyphen (-)
  • Spaces are not allowed
  • The name should be between 3 and 63 characters long
  • www. is not actually part of the domain name
  • You can buy as many domain names as you wish
  • Domain names are NOT cAsE sEnSiTiVe – so is the same as

Perhaps the most convenient way to purchase your domain name is to purchase it from your hosting provider. Savvy Web Studio now offers domain names, hosting and much more.

We pride ourselves on a fast, secure AU domain name registration with no compromise on features and no hidden costs.