Case Study- NovaBP

NovaBP is a local business mentoring and taxation advisor specialist in Hamilton, Newcastle, NSW.

NovaBP believes that small business success is largely built on maintaining quality personal relationships and not recorded messages.

NovaBP asked Savvy Web Studio to modernise both their existing logo and website. While still maintaining the original core elements of the logo design our graphic designer was able to deliver a clean, sharp and professional logo that represented NovaBP’s business well. The project also included the development of a content management system (CMS) website including a blog with integration to Facebook and LinkedIn.

NovaBP’s previous website & logo

novabp    nova

NovaBP’s new  logo & website

nova-350px NovaBP   Mentors   Taxation Advisors

Their new website features include:

  • Home page ‘slider’
  • Built on a Content Management System so that the staff at NovaBP can update and edit the website in-house.
  • Responsive design technique so that it adapts automatically for any screen size, from wide desktop monitors to mobile phones
  • Interactive location map
  • Facebook & LinkedIn integration

Visit the NovaBP website or contact us to get started on your project.

What is a Corporate Identity System?

A corporate identity system is a defined system of graphical elements that represent your company. It’s how you create your companies ‘image’. The unique look of your logo should be integrated throughout all the elements of your business materials: business cards, stationary , packaging, signage, sales kits, media advertising, promotions etc. An identity system lays out guidelines to ensure consistency. It should include, colour and paper selections for printing, layout and design of stationary and promotional materials, secondary logos or icons for websites and packaging, etc.

It is very important to maintain the integrity of the new identity and keep this consistent in the style and design of all promotional material, this keeps sending the same message and creates awareness and professionalism.

Logo’s can generally be grouped into 3 types~

Acronyms/Monograms

These are made up of the first letters of each word in a company name.

Do not take this strategy unless you are prepared to spend money to establish it. e.g. IBM.

It can be limiting in design as it relies on the typeface only. Pairing the company name with a symbol is often a better way to convey a personality.

monogram-logos

Name-Only Logos (Logotypes or Typography Logos)

This is a one step communication tool. The logo is the name. There are no symbols to interpret, but it is limiting to connect the area of expertise. (i.e. the type of business). e.g. Xerox or Mobil.

logotype logos

Name/Symbol Combination

Often the best logo design. This conveys the business your company via the symbol and can impart the attributes and personality that define the character of a brand more easily that a word/typeface alone.

 

combo-logs

 

Contact us to design your identity today.

Why Your Business Facebook Page Is Not Enough

Facebook is easily the most popular social networking website with a staggering 1 in 10 humans on earth having a Facebook account! Obviously many businesses want to reach that valuable customer base and have set-up a Facebook business page. With these business branded Facebook pages having the potential to attract many ‘likers’.

If you target market or customers are on Facebook  obviously you need to be there as well, just don’t make the mistake of using your Facebook page as your website simple because it is popular and free.

You don’t own your Facebook Page

Facebook is owned by Mark Zuckerberg and the companies shareholders. Facebook also has a nasty habit of changing things around all the time, not just the visual appearance but also the rules on how you can promote your business. Don’t fall into the trap of allowing another company to dictate how you do business.

Owning your own piece of the Net

Your best bet is to buy a domain and get your own web hosting so you can set up your primary online presence. By doing this you can also have your own professional email address i.e. you@yourdomain.com

By using your website as your online marketing  focal point you will be able to build a prospect list in the form of opt-in email subscribers, connect with all potential and current customers regardless if they use social networking sites or not.

In Summary

Your website is all about YOU and YOUR BRAND, it has your branding, your market positioning and when people are on your website that’s all they see, and that’s all you want them to see! Also, not everyone uses Facebook, yes they do have one billion active users but that’s not everyone, and not everyone wants to do business on Facebook or learn about a business on Facebook. Finally your website is focused on your calls to action, Facebook isn’t. On your website you get to dictate what people do, by setting up scenarios that they can possibly flow through that end in a result you want, whether that be buying a product or service, signing up for a newsletter or generating a lead, you can’t do that all the time on Facebook.

Send us an email so we can build your online presence.

Web Hosting

Savvy Web Studio is now offering the best value Australian web hosting. All our web hosting plans include the latest features with instant set-up and an easy to use control panel. We also offer cloud web hosting-the next generation of web hosting.

 WHY HOST WITH US?

  • NO HIDDEN FEES!
  • Cloud Web Hosting
  • Reliability
  • Australia Data Centre
  • Load Balanced Network
  • Your Own Control Panel
  • 24/7 Server Monitoring
  • Unlimited Bandwidth

FREE APPS WITH ALL PLANS All web hosting packages come complete with your favourite applications. Install them with one click!

fee hosting apps

Get Australian web hosting now!

Choosing a domain name

A domain name is the unique name for your website. For a professional appearance your websites domain name should be both memorable and relevant. There is no point having the domain name www.janesshoes.com if your name is not Jane and you do not have a website about shoes.
Your domain name is your brand and is a way for visitors to remember you. Your chosen domain name should help make it easier for visitors to find you. If you run a book club in Sydney, people might guess your domain would be www.sydneybookclub.com

web-designer-web-developer

Domain names come in a variety of types, dictated by their endings. The most common endings include .com, .net and .org.
There are also country specific domains for example

  • .com.au- Australia
  • .com.nz- New Zealand.

There are few rules you need to follow before purchasing a domain-

  • Domains can be 2 to 63 letters.
  • Words can be separated by hyphens but not by spaces.
  • To own a .com.au or .net.au domain name, you must be an Australian registered company or a business with a registered business number (ABN, BRN, BN).
  • .org.au & .asn.au- To qualify for these domains, you must be a “non-commercial organisation”.

Helpful tips when registering a domain

  • The only characters allowed are letters, digits and a hyphen (-)
  • Spaces are not allowed
  • The name should be between 3 and 63 characters long
  • www. is not actually part of the domain name
  • You can buy as many domain names as you wish
  • Domain names are NOT cAsE sEnSiTiVe – so abc.com is the same as ABC.com

Perhaps the most convenient way to purchase your domain name is to purchase it from your hosting provider. Savvy Web Studio now offers domain names, hosting and much more.

We pride ourselves on a fast, secure AU domain name registration with no compromise on features and no hidden costs.

Green Web Design

“Savvy Web Studio is committed to donating to the many non-profits dedicated to the pursuit of sustainability, to preserving and restoring our natural environment as well as the great work from many humanitarian charities”

We will donate a percentage of our yearly profit to non-profits dedicated to sustainability, conversation and humanitarian causes.

Savvy Web Studio is also making the switch to green energy.

What can you do?
Get us to design your logo or create you an eye catching website- with a percentage of our profits each year being donated to sustainability projects , as well as our commitment to reduce our carbon footprint-choosing us will better the environment!

We have found some useful information on the impact climate change is having on the environment, what businesses can do to offset and reduce their emissions and also what you can do to reduce your environmental footprint.

For more information check out some of the links below-

We also enjoy the ability to support community organisations by offering our services at considerably discounted prices to Not For Profit organisations and Charities.

We can help Not For Profit Organisations and Charities with-

  • Website design or redesign
  • E-commerce solutions- allowing the collection of donations online
  • Logo and graphic design
  • Search Engine Optimisation and much more…

If your Not For profit organisation or charity could use our help, please contact us today.

Become Part Of The Solution With Savvy Web Studio

green web design whales

How Do We Get Started?

The Design Process

  1. Contact us and tell us about your needs- what you want visitors to your site to be able to learn or do on your website.
  2. You will be given a project survey to complete. Once we have all the information we need-
  3. We give you a quote
  4. You approve the quote.
  5. We get started building your website

Things we need from you:-

  • Your business logo
  • Information about your products and/or services
  • Contact details e.g. address, phone numbers, email etc.
  • Photos/images you would like on your site

We aim to make the process as easy as possible so you can get your new website online as soon as possible.

For a free quote please feel free to contact us.

Top 5 Ways to Drive Traffic To Your Website

Once you have a website you can open yourself up to online audiences around the world. So how do you make sure the right ones find you and keep them coming back?

Try these five effective traffic building strategies.

1 – Get Social!

Extend your web presence by setting yourself up on major social media sites.
Remember always to link back to your website!

Seven key sites to join are:

  • Facebook –set up a business page.
  • Twitter – Set up a personal account and a business account, open to anyone and everyone.
  • Pinterest – Start a personal Pinterest page and one for your business.
  • Linkedin – Complete a personal profile and a connected page for your business.
  • Google+ – Set up a personal page or business page. Make your stream public.
  • Foursquare – Set up a personal account and create a business page.
  • Flickr – Set up a personal account or log in using an existing Yahoo or Google account.

There are also loads of niche social networks out there.

get traffic to your website

2 – Create Content

Keep your website up to date with fresh, relevant content. You’ll give visitors a reason to keep coming back and to share links to your site. You’ll also raise the rankings of your site on search – Google and other engines give higher points for content freshness, focus and volume.

So start stirring up excitement and traffic by adding new content, and link back to it from Facebook, Twitter, LinkedIn and other social places!

 TIP Add a “Share Me” widget to enable users to share your content by simply clicking “Tweet,” “Like” or “+1.”

3 – Be an Active Online Participant

Stay active in the online social circuit. Connect to, follow and interact with people, groups and organizations in online venues such as Facebook, Twitter, and blogs and forums. Play nicely with others and build up your online reputation, avoiding overt selling or spamming.

And whatever you do, remember to include a link back to your website. It will direct interested readers to you and help with your search results.

TIP In your email signature, include your website URL and invite people to connect with you on LinkedIn, Twitter and Facebook.

4 – Mind Your Marketing

Online and brick-and-mortar outreach and marketing will help drive traffic to your website. Explore tried-and-true methods such as web advertising, email marketing, printed promotional materials, search engine optimization, business directory listings, and contests and giveaways.

TIP Whenever you create online content, finish with something like: “If you liked this, please link to it or send it to a friend.” Maybe it’ll go viral!

5 – Flex Your Expertise

If you use your website for business, there are a variety of ways to attract visitors interested in your area of expertise. Options include writing for an industry publication or blog, participating in specialized business communities, and offering your expertise to journalists and peers.

And, as always, include your website address with your signature!