Coca-Cola is the most widely understood term in the world after “OK”! In 1985 Coca-Cola became the first soft drink to enter Space. With some major brand recognition ‘Coke’ has become one of the giants of the soft drink industry. Now spanning over 125 years the Coke logo has had some changes over the years. Below captures some of the key moments in the logo’s history.
1886 – What’s in a name?
When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name Coca-Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.
1887-1890s – Inserting the ‘Trademark’
These two important little words were added to the tail of the first ‘C’.
1890-1891 – Extra swirls
For just one year, the logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.
1941-1960s – Tail tweaked
In this version, the words ‘Trademark Registered’ moved out of the tail of the ‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca-Cola name.
1958-1960s – A fishy shape
This period saw the introduction of the Arciform or ‘fishtail’ logo.
1969 – That famous white wave
The Arden Square logo was unveiled to the world. In this red box, the familiar Coca-Cola script was underlined with the iconic white ‘wave’ known as the ‘Dynamic Ribbon Device’, which is still used to this day.
With the introduction of the ‘Coca-Cola… Real’ campaign, the logo’s ‘white wave’ was enhanced with a shock of yellow and some floating bubbles.
2007 – A classic design
A simple, yet bold, design with a single white ribbon.
2011 – 125 years of happiness
Coca-Cola’s 125th birthday logo sees bubbles bursting from our famous contour bottle – a celebration of our past, present and future.