Top 10 Website Mistakes To Avoid

Many websites have mistakes that can dramatically impact on their effectiveness. At best your website has 6 seconds to capture the interest of the viewer.

We’ve complied a list of our top 10 mistakes and how you can avoid them. While some of these mistakes merely result in irritation, others will inhibit or prevent visitors to your site from accessing the material or functions that you have included on your website.

1. “Welcome to our website” or “Click to enter site”

Don’t waste your homepage with a click to enter site or by welcoming the visitor to your website. Instead, give them a solution to their problem. That’s why they are on your website to begin with, so reward them with useful, relevant content.

2. Hard-to-find Contact Information

If your website is used to sell services or products your contact information must be clear and easy to find. For small and medium businesses this is vital as your contact information provides a link to reality, that gives customers confidence that they are dealing with a real business not a scammer.

3. Audio

Audio should be used sparingly on any website and it should never auto play. Sites that use audio well require the user to click a play icon.

4. Search Engine Unfriendly

While having a search engine friendly website won’t guarantee you high rankings on a search engine ( that is a discipline called Search Engine Optimisation) there is no excuse not to do the basics. Basic search engine optimisation includes a site map, concise and relevant content, use of standard mark-up tags, the use of alt tags as well as meta tags such as keywords and a description.

5. Out dated technology

If your website is built on Flash there is a 99% chance that is is hindering your business. Google has difficulty indexing Flash websites, which means you wont appear high on search results. Also, Flash is incompatible with smart phones and tablets.

6. Less is more

Are visitors quickly able to identify your products and services? Can they easily find the information they are looking for? A professionally designed well-structured and organised website with clear and up to date information, including an attractive balance of white space, will win over your visitors and help increase conversions.

7. Pop-up windows

Unless you have a very good reason, avoid pop-up windows. They irritate users and many browsers block them.

8. Slow load time

Web visitors are notoriously impatient and will leave your site if it takes to long to load. A good website will load in no more than a few seconds. Reasons for slow loading pages often include overloading a site with pointless graphics and hosting factors such as using overseas hosting companies.

9. Poor navigation

Navigation through your site should be intuitive. Your navigation should be organised and presented in a manner consistent with accepted web conventions. Stick to standard techniques and standard locations for navigation elements.

10. Relevant information

We all know how irritating it is when we visit a restaurants website and find that they don’t have their menu available to view, or they have it in a format that is difficult to navigate on your mobile phone. Then you get to the restaurant and discover that they haven’t updated the online menu for years.

It is vital your website has relevant information that is kept up to date or you run the risk of alienating your customers.

Web design trends come and go but one thing always in your control is an up to date and functional website. If you don’t know where to start or you feel a little overwhelmed with your website, get in touch with a web developer from Savvy Web Studio.

Why Your Business Facebook Page Is Not Enough

Facebook is easily the most popular social networking website with a staggering 1 in 10 humans on earth having a Facebook account! Obviously many businesses want to reach that valuable customer base and have set-up a Facebook business page. With these business branded Facebook pages having the potential to attract many ‘likers’.

If you target market or customers are on Facebook  obviously you need to be there as well, just don’t make the mistake of using your Facebook page as your website simple because it is popular and free.

You don’t own your Facebook Page

Facebook is owned by Mark Zuckerberg and the companies shareholders. Facebook also has a nasty habit of changing things around all the time, not just the visual appearance but also the rules on how you can promote your business. Don’t fall into the trap of allowing another company to dictate how you do business.

Owning your own piece of the Net

Your best bet is to buy a domain and get your own web hosting so you can set up your primary online presence. By doing this you can also have your own professional email address i.e.

By using your website as your online marketing  focal point you will be able to build a prospect list in the form of opt-in email subscribers, connect with all potential and current customers regardless if they use social networking sites or not.

In Summary

Your website is all about YOU and YOUR BRAND, it has your branding, your market positioning and when people are on your website that’s all they see, and that’s all you want them to see! Also, not everyone uses Facebook, yes they do have one billion active users but that’s not everyone, and not everyone wants to do business on Facebook or learn about a business on Facebook. Finally your website is focused on your calls to action, Facebook isn’t. On your website you get to dictate what people do, by setting up scenarios that they can possibly flow through that end in a result you want, whether that be buying a product or service, signing up for a newsletter or generating a lead, you can’t do that all the time on Facebook.

Send us an email so we can build your online presence.

Top 5 Ways to Drive Traffic To Your Website

Once you have a website you can open yourself up to online audiences around the world. So how do you make sure the right ones find you and keep them coming back?

Try these five effective traffic building strategies.

1 – Get Social!

Extend your web presence by setting yourself up on major social media sites.
Remember always to link back to your website!

Seven key sites to join are:

  • Facebook –set up a business page.
  • Twitter – Set up a personal account and a business account, open to anyone and everyone.
  • Pinterest – Start a personal Pinterest page and one for your business.
  • Linkedin – Complete a personal profile and a connected page for your business.
  • Google+ – Set up a personal page or business page. Make your stream public.
  • Foursquare – Set up a personal account and create a business page.
  • Flickr – Set up a personal account or log in using an existing Yahoo or Google account.

There are also loads of niche social networks out there.

get traffic to your website

2 – Create Content

Keep your website up to date with fresh, relevant content. You’ll give visitors a reason to keep coming back and to share links to your site. You’ll also raise the rankings of your site on search – Google and other engines give higher points for content freshness, focus and volume.

So start stirring up excitement and traffic by adding new content, and link back to it from Facebook, Twitter, LinkedIn and other social places!

 TIP Add a “Share Me” widget to enable users to share your content by simply clicking “Tweet,” “Like” or “+1.”

3 – Be an Active Online Participant

Stay active in the online social circuit. Connect to, follow and interact with people, groups and organizations in online venues such as Facebook, Twitter, and blogs and forums. Play nicely with others and build up your online reputation, avoiding overt selling or spamming.

And whatever you do, remember to include a link back to your website. It will direct interested readers to you and help with your search results.

TIP In your email signature, include your website URL and invite people to connect with you on LinkedIn, Twitter and Facebook.

4 – Mind Your Marketing

Online and brick-and-mortar outreach and marketing will help drive traffic to your website. Explore tried-and-true methods such as web advertising, email marketing, printed promotional materials, search engine optimization, business directory listings, and contests and giveaways.

TIP Whenever you create online content, finish with something like: “If you liked this, please link to it or send it to a friend.” Maybe it’ll go viral!

5 – Flex Your Expertise

If you use your website for business, there are a variety of ways to attract visitors interested in your area of expertise. Options include writing for an industry publication or blog, participating in specialized business communities, and offering your expertise to journalists and peers.

And, as always, include your website address with your signature!

10 Things You Should Know About SEO

  1. What keywords are people using to search for your type of business? Google AdWords offer a free service that helps you find the best keywords based on what people are actually using in Google.
  2. Once you have your list of keywords, use them (naturally) throughout your website.
  3. Your web developer should incorporate your keywords in the meta data (the information behind the scenes that people don’t actually see on the page) and where possible the tags on the graphics.
  4. Your copywriter should incorporate your keywords into the content, especially headlines, links and bold text.
  5. The more relevant, credible sites that link to your site, the better. This tells the search engines that your site itself is credible and relevant for a particular search term.
  6. Beware of “black hat techniques” that can penalise your site and ban you from search engines.
  7. Write for your readers not for the search engine. A good rule of thumb is what’s good for humans is good for spiders. (Spiders crawl the web indexing sites according to keywords).
  8. Update your pages regularly with keyword rich content. Search engines love new information.
  9. Make sure each page is at least 250 words of quality information and not duplicated on other pages.
  10. Consider an SEM (search engine marketing) plan to help boost your ranking even further.

Contact us for a free no obligation SEO/ SEM quote.

What Your Web Designer Should Know About SEO

Web design and SEO go hand in hand, a great looking website deserves lots of visitors and a website that ranks number one on a Google search should look good to. To often though businesses choose one or the other, either because of lack of awareness or budget. Many business owner do not understand that the first step is to get a beautiful website created for you then you need to let people know it exists.

At Savvy Web Studio we create all our websites with SEO in mind, while content is king the design and development of a website can play an important part. The major search engine especially Google have recently updated their algorithms to decrease the number of spam websites, websites that keyword stuff or websites that focus on quantity rather than quality. When we design and develop websites we keep a few key elements in mind.:-

Page Speed, search engines particularly Google and users want websites that are fast.If your website takes to long to load ( generally no more than 8 seconds) users will leave your site. Search engine are now using page speed as a signal to help determine a websites rankings in the search results.

Content, as earlier mentioned content is king, gone are the days of poorly written website created to rank well for competitive keywords. Websites should be created for the user- we encourage our clients to create pages that add value to their website. Web sites that rank well clearly communicate in depth on a specific subject.

Growth– we ensure our websites will grow with your business. If your website was not created with growth in mind chances are you will be limited in your ability to rank well for keywords in the future.

Our web designers and developer have a thorough understanding of marketing online, including creating visually appealing websites that have strong calls to action as well as being easy to navigate. Please contact our web design & development team to discuss your needs in further detail.

What is Search Engine Optimisation (SEO)?

Having a website online is half the battle, you subsequently need to optimize your site so Internet users can find you. SEO is the art and science of getting your website to the top of the search engine rankings.
84% of internet searchers never make it past page two of a Google search, and around 90% of websites are found via a search engine with a majority of users around the world searching via Google, so it is evident how valuable high rankings in the search engines are.

Savvy Web Studio can implement a SEO plan for your business to boost your rankings and drive more traffic to your site. Savvy Web Studio websites are optimized to be search engine friendly along with having the capacity to customize your keywords and meta tags effortlessly.

SEO services can be a lengthy and complex process that involves a variety of techniques including;

  • Directory submissions ( Both paid & free)
  • On-Page Optimization ( Keywords & meta tag changes)
  • Link Building ( Getting links from other websites)
  • Content Creation ( Targeted content & ‘Link bait’)
  • Researching your competition

Savvy Web Studio offer SEO packages designed to improve your search results and attract more visitors to your site. If requested we can also track your results and send you monthly or quarterly reports detailing your SEO results as well as offer additional suggestions to increase your SEO efforts. Contact Us for full details.

Savvy Web Studio adheres to Google Webmaster Guidelines when building its websites and when implementing its SEO strategies. We also adjust our SEO strategy based on search engines algorithm changes and implement proven strategies outlines by some of the world leading SEO experts.

From Google-

“ SEO is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your sites performance in search results”.