Top 10 Website Mistakes To Avoid

Many websites have mistakes that can dramatically impact on their effectiveness. At best your website has 6 seconds to capture the interest of the viewer.

We’ve complied a list of our top 10 mistakes and how you can avoid them. While some of these mistakes merely result in irritation, others will inhibit or prevent visitors to your site from accessing the material or functions that you have included on your website.

1. “Welcome to our website” or “Click to enter site”

Don’t waste your homepage with a click to enter site or by welcoming the visitor to your website. Instead, give them a solution to their problem. That’s why they are on your website to begin with, so reward them with useful, relevant content.

2. Hard-to-find Contact Information

If your website is used to sell services or products your contact information must be clear and easy to find. For small and medium businesses this is vital as your contact information provides a link to reality, that gives customers confidence that they are dealing with a real business not a scammer.

3. Audio

Audio should be used sparingly on any website and it should never auto play. Sites that use audio well require the user to click a play icon.

4. Search Engine Unfriendly

While having a search engine friendly website won’t guarantee you high rankings on a search engine ( that is a discipline called Search Engine Optimisation) there is no excuse not to do the basics. Basic search engine optimisation includes a site map, concise and relevant content, use of standard mark-up tags, the use of alt tags as well as meta tags such as keywords and a description.

5. Out dated technology

If your website is built on Flash there is a 99% chance that is is hindering your business. Google has difficulty indexing Flash websites, which means you wont appear high on search results. Also, Flash is incompatible with smart phones and tablets.

6. Less is more

Are visitors quickly able to identify your products and services? Can they easily find the information they are looking for? A professionally designed well-structured and organised website with clear and up to date information, including an attractive balance of white space, will win over your visitors and help increase conversions.

7. Pop-up windows

Unless you have a very good reason, avoid pop-up windows. They irritate users and many browsers block them.

8. Slow load time

Web visitors are notoriously impatient and will leave your site if it takes to long to load. A good website will load in no more than a few seconds. Reasons for slow loading pages often include overloading a site with pointless graphics and hosting factors such as using overseas hosting companies.

9. Poor navigation

Navigation through your site should be intuitive. Your navigation should be organised and presented in a manner consistent with accepted web conventions. Stick to standard techniques and standard locations for navigation elements.

10. Relevant information

We all know how irritating it is when we visit a restaurants website and find that they don’t have their menu available to view, or they have it in a format that is difficult to navigate on your mobile phone. Then you get to the restaurant and discover that they haven’t updated the online menu for years.

It is vital your website has relevant information that is kept up to date or you run the risk of alienating your customers.

Web design trends come and go but one thing always in your control is an up to date and functional website. If you don’t know where to start or you feel a little overwhelmed with your website, get in touch with a web developer from Savvy Web Studio.

Social Media Statistics

social media infograph

Online social networks have become the new way in which people connect socially for both business and personal use. As mentioned in our previous blog Why your business needs a social media presence the benefits of a business having a social media presence can be immense as a brand building platform.

Explore for yourself our Statistics on Social Media infograph to discover the extent of social media use in today’s internet age, what devices people are using to access social media as well as what social networks are the most popular.

Why Your Home-made Website Won’t Cut It Any more…..

Research released recently shows that Australians are buying online, and they are buying a lot.

A recent eCommerce Report forecasts that online sales in Australia will grow from $27 billion in 2010 to an expected $37.1 billion in 2013 (eCommerceReport.com.au)

Other interesting findings include:-

  • Retail spending via the Internet grew 26% to hit $12.3 billion in the year ending October 2012 (NAB Retail Sales Index 2012)
  • The Internet is being used for shopping by two thirds of consumers.
  • People believe they get a better deal when they shop online. 

If these statistics don’t make you want to re-evaluate your e-commerce effects, or perhaps plan a redesign- they should!

A well designed and well organised website, with a back-end that functions correctly along with a shopping cart that makes buying online as easy as possible can do wonders for your bottom line.

In the past, building a quality e-commerce website was an expensive task. You had to hire a professional to do it. Today businesses can use any number of open-source platforms to build a relatively inexpensive e-commerce site.

Just because you can do it yourself, should you? The answer is simply- NO.

Your website is too critical to your business not to get it right.

The cookie-cutter website that you could get for $1000 or less, are OK for a kid with a blog or a pizza shop wanting to put their menu and phone number online but for most businesses they just look generic and cheap.

The problem with cheap, template websites: They look like every other cheap website, and that cheapens your brand. It makes you look like you don’t take your marketing and message seriously.

A customer website design is always going to cost more, but the results are far better then you can get from a generic template: a site that has been designed with your business goals and target market in mind.

If you want to be in business, then you need to be online.

About Adam…….

Flat white, 1 sugar, Blue

AdamAdam was building kitchens and doing shop-fitting long before web 2.0

He is the Co-Founder and Creative Director @ Savvy Web Studio as well as a qualified graphic designer. His interests include surfing, photography( Adam took all the photographs you see on our blog and our website). Also, the co-founder of Isabella & Jackson, he is currently teaching his children to surf and the basics of design principles.

 

 

The Benefits Of Getting Your Annual Report Professionally Designed

All Australian companies are required by law to publish an Annual Report of their financial status. Many companies choose to also use this document as a marketing tool. So most annual reports contain pages of information about the company and its activities as well as financial pages. Why should you get your Annual Report designed by a professional graphic designer?  Simple.  To stand out from the competition and impress.

A professionally designed Annual Report does more than just list numbers and information about your business; it can showcase your business to the best of its ability as well as effectively and compellingly illustrate the strength your company maintains.

The design aspects of a professionally created Annual Report will take your business to the next level, and by investing in your branding message you will create confidence in your business as well as impress those who read it; you’re Trustees, your Shareholders, your Stakeholders, potential investors and your competition.

annual-report-design-newcastle

What a well designed annual report does is simply tell a story in the most attractive and informative way achievable. Each business has objectives, and one of those objectives should be to provide the public with an amazing image that stays imbedded in the minds of many.  By enlisting the services of a graphic design studio like Savvy Web Studio, you know the end result will be professional and reliable – a true representation of who you are and what you do. The truth is that a professionally designed annual report does just that, it is extremely effective in creating a positive image that exemplifies the uniqueness, originality, and progressive thinking of your business.

Looks do count, but the end goal for an Annual Report is to evoke a sense of understanding as well as visual impact. 

This will put your company in the lead, and it has been shown that an annual report that is professionally designed affects the way a business is perceived in the marketplace.  If you are looking for qualified graphic designers that offer Annual Report design then look no further than the team at Savvy Web Studio. If you want your year’s hard work to stand out and be documented in an impressive way, invest in your message and take the leap from that Word document annual reports to fully designed and professionally printed annual reports. At Savvy Web Studio we create annual reports that help you showcase the most important feats with impacting visual spreads, dynamic use of photography, and a cleverly thought-out print finish – we even know how to make those financial statements look good!

Savvy Web Studio has worked with clients in a range of services and sizes from small to large business as well as not-for-profits, so regardless of your business size or budget, we can find an annual report design solution that is right for you.  Get in touch with us today.

What is a Corporate Identity System?

A corporate identity system is a defined system of graphical elements that represent your company. It’s how you create your companies ‘image’. The unique look of your logo should be integrated throughout all the elements of your business materials: business cards, stationary , packaging, signage, sales kits, media advertising, promotions etc. An identity system lays out guidelines to ensure consistency. It should include, colour and paper selections for printing, layout and design of stationary and promotional materials, secondary logos or icons for websites and packaging, etc.

It is very important to maintain the integrity of the new identity and keep this consistent in the style and design of all promotional material, this keeps sending the same message and creates awareness and professionalism.

Logo’s can generally be grouped into 3 types~

Acronyms/Monograms

These are made up of the first letters of each word in a company name.

Do not take this strategy unless you are prepared to spend money to establish it. e.g. IBM.

It can be limiting in design as it relies on the typeface only. Pairing the company name with a symbol is often a better way to convey a personality.

monogram-logos

Name-Only Logos (Logotypes or Typography Logos)

This is a one step communication tool. The logo is the name. There are no symbols to interpret, but it is limiting to connect the area of expertise. (i.e. the type of business). e.g. Xerox or Mobil.

logotype logos

Name/Symbol Combination

Often the best logo design. This conveys the business your company via the symbol and can impart the attributes and personality that define the character of a brand more easily that a word/typeface alone.

 

combo-logs

 

Contact us to design your identity today.

Web Hosting

Savvy Web Studio is now offering the best value Australian web hosting. All our web hosting plans include the latest features with instant set-up and an easy to use control panel. We also offer cloud web hosting-the next generation of web hosting.

 WHY HOST WITH US?

  • NO HIDDEN FEES!
  • Cloud Web Hosting
  • Reliability
  • Australia Data Centre
  • Load Balanced Network
  • Your Own Control Panel
  • 24/7 Server Monitoring
  • Unlimited Bandwidth

FREE APPS WITH ALL PLANS All web hosting packages come complete with your favourite applications. Install them with one click!

fee hosting apps

Get Australian web hosting now!

Choosing a domain name

A domain name is the unique name for your website. For a professional appearance your websites domain name should be both memorable and relevant. There is no point having the domain name www.janesshoes.com if your name is not Jane and you do not have a website about shoes.
Your domain name is your brand and is a way for visitors to remember you. Your chosen domain name should help make it easier for visitors to find you. If you run a book club in Sydney, people might guess your domain would be www.sydneybookclub.com

web-designer-web-developer

Domain names come in a variety of types, dictated by their endings. The most common endings include .com, .net and .org.
There are also country specific domains for example

  • .com.au- Australia
  • .com.nz- New Zealand.

There are few rules you need to follow before purchasing a domain-

  • Domains can be 2 to 63 letters.
  • Words can be separated by hyphens but not by spaces.
  • To own a .com.au or .net.au domain name, you must be an Australian registered company or a business with a registered business number (ABN, BRN, BN).
  • .org.au & .asn.au- To qualify for these domains, you must be a “non-commercial organisation”.

Helpful tips when registering a domain

  • The only characters allowed are letters, digits and a hyphen (-)
  • Spaces are not allowed
  • The name should be between 3 and 63 characters long
  • www. is not actually part of the domain name
  • You can buy as many domain names as you wish
  • Domain names are NOT cAsE sEnSiTiVe – so abc.com is the same as ABC.com

Perhaps the most convenient way to purchase your domain name is to purchase it from your hosting provider. Savvy Web Studio now offers domain names, hosting and much more.

We pride ourselves on a fast, secure AU domain name registration with no compromise on features and no hidden costs.